DE OFFICE OF HIGHWAY SAFETY
ARRIVE ALIVE DE
After years of running similar public service announcement campaigns, the DE Office of Highway Safety was ready to try a new kind of PSA, where people that made the right decisions were rewarded instead of guilted. The spots were used on social and in movie theaters throughout the state.
In partnership with Grotto's Pizza and University of Delaware, we produced the DUI campaign during finals week, rewarding those that hailed a cab instead of getting behind the wheel.
In partnership with the City of Wilmington and Dewey Beach, we later rewarded those who used a crosswalk instead of breaking the law.
Role: Strategy/Creative Direction/Design
Agency: Aloysius Butler & Clark