VIRTUA FOR LIFE
Coming fresh off of a redesign, Virtua needed a sound strategy to improve their user user experience and strengthen their brand without having to start over again. Of a number of micro-improvements was the elevation of pertinent content to the top of the site. This exercise and recommendation lead to a whole new multi-channel campaign and brand position for Virtua’s portfolio of services.
Role: Strategy/Creative Direction/Design
Agency: Punch - Freelance
Campaign in progress