SUNOCO RACE FUELS
To help Sunoco Race Fuels launch a new website we created a new brand position. Unlike other Sunoco brands, Race Fuels is allowed to encourage people to speed, and hence our positioning of "Go Fast." The site itself featured a much sleeker design, video, and an interactive map to help customers find fuels on the way to and from races.
Supporting merchandise was created to for social syndication and brand elevation at races and on race days.
This experience won two silver 2016 Addy awards.
Role: Creative Direction/Design
Agency: Aloysius Butler & Clark