Armed with new proprietary technologies and strategies, Oracle was ready to unveil their vision for the future of consumer experiences. To showcase this technology, an invite only event for press and clients was held in both New York and San Francisco.

Upon entering the exhibition halls, participants were given RFID badges that would unlock touch screen experiences while tracking their behaviors and interactions. Each touch screen featured video testimonials from different types of consumers, giving insight into how in the digital age different people necessitate different ways to shop. Polls, surveys, and quizzes illuminated the seismic shifts of Oracle CX, and also provided valuable data for future communications.

Role: Art Direction
Agency: Control Group - Freelance