TURNING CHALLENGERS INTO CHAMPIONS
About to make a splash, Punch was an agency brand born out of Philadelphia’s rich boxing heritage. This translated squarely into an agency ripe with attitude that contributed directly into a unique position – Turning Challengers Into Champions. The brand design approach focused equally on Philadelphia’s history of boxing and innovations, while creating a lasting and contemporary mark. The position created explains the market approach of the agency while engaging future clients. An initial site design was created to launch the brand and concisely explain the brand position while building equity.
Role: Strategy/Creative Direction/Design
Agency: Punch - Freelance