A traditional Drupal shop, Blink Reaction was poised for immense growth and transformation. As a part of this transformation a new brand identity and digital property were established to take Blink Reaction to the next level. This new identity focused on Blink Reaction’s uncanny ability to deliver effective solutions in a timely manner without sacrificing accuracy. This position was encapsulated by the term Brilliance Velocity, which quickly became the mantra for all projects.

Role: Creative Direction/Design
Agency: Blink Reaction