Born into a digital world, I've always been fascinated by technology and how it is used in a world that is both growing and shrinking. And now we are at a moment in time when new channels, applications, and innovations are released daily – shaping the future before our eyes. Now more than ever, being able to understand how and when to use these emerging technologies is important to ensuring the success of a brand.
I've been working in digital for 15 years now, and have had the privilege to work with some of the most influential brands in the world. Many projects have extended beyond a website into social activation campaigns and new applications featuring augmented reality and beacon technologies. Using data and research upfront ensures that each campaign and experience is delivering the right emerging technologies for the right reasons at the right time. This is the power of multi-channel pragmatism.