The world has shifted to one that is always on and always connected, which means now more than ever brands can effectively communicate with loyalists and future-loyalists through a plethora of channels. Unfortunately most of the efforts are perceived as noise and static with brands abusing technology instead of embracing it. As a digitally native creative director and strategist, I have helped brands filter through the noise of advertising to reach their audiences in the right ways.
The old advertising mantra – 'right place, right time – has never made more sense than now. By innovating through technology and social channels, the ability to reach your audience at critical moments has never been easier. I've worked with many Fortune 500 brands to deliver channel agnostic campaigns that follow consumers along their purchase decision journey while activating channels during hyper-focused moments.